As we look forward into 2016, I wish for a New Year marked by friendships and mutual growth for all of my friends and industry partners. We never standalone as we seek success and to make a positive impact around us.
If you want to grow your spa, wellness, or beauty business, work to expand your network in 2016. Build a community of supporters who believe in you and want to see you succeed.
Below, here are a few ideas on how to build that community – many of whom I have been grateful to be connected with in 2015.
1. Get active. Join spa and wellness associations and groups on your area and your industry. The International Spa Association is a great resource for businesses and spa professionals, but also look at state associations and regional spa groups to add to your network and build your connections.
2. Form alliances. It’s true that there is strength in numbers, so look for complementary businesses to help you expand your reach. In October, I was fortunate to work with Living Earth Crafts, Touch America, and Universal to showcase Saltability at the 2015 ISPA Conference. Look for Saltability in Universal’s upcoming catalog, showcasing top professional and retail offerings!
3. Find marketing and PR support from people who can help showcase your business and talents. I am fortunate to find support from Jana Woods who keeps me going with indispensable day-to-day support for marketing, Jenny Bondurant (@jennybondurant) with CatchPhrase Communications, and @MarkTheSpaMan – Mark McKenney has a great passion for the beauty business and is a true connector of people. Follow him on Twitter to stay in the know and learn the latest news and updates in the industry.
4. Share your message everywhere you can. Your knowledge is valuable, so look for ways to share what you know. Make sure you follow Lori Crete, the Esthetician Mentor (@EstheMentor) – I was blessed to be a guest on The Beauty Biz Show with Lori Crete in November. She is a highly regarded beauty industry expert for good reason. Her experience and passion for helping others in the industry is inspiring!
I am grateful to have had the opportunity to share my story with Lori in November 2015. Listen here.
5. Engage with the media. Stay on top of trends and look for ways to share your story and knowledge. Follow media such as Insider’s Guide to Spas, American Spa, Pulse, and Body Sense.
6. Get to know people. I truly believe that building your business is not about you, but about service to others. When we give, we receive, so open your heart and mind to listen and learn from those around you. You’ll find surprising lessons and connections that can help your business. Start with connecting with me on Twitter at @ann_m_brown. I look forward to hearing from you!
As you expand your circle of professional connections, don’t forget to nurture and give thanks for your close-to-home network. Support comes in many different areas in my life, starting with my husband and kids. Without them, my professional life would mean nothing, and I am eternally grateful for the meaning they give to my life and for the daily ways they share love and encouragement.
May the year 2016 be a year of connections and growth for you. Best wishes!